- Performance Marketing & Growth Systems
Helping businesses turn marketing into predictable revenue.
Shan Ali Lashari helps brands build performance marketing and lead generation systems designed for measurable growth, qualified leads, and stronger revenue.
- About Shan
I help businesses turn marketing spend into revenue they can predict.
I build performance marketing and lead generation systems for brands that want measurable growth not vanity metrics. If you sell something real and want a clearer path from spend to revenue, that’s exactly where I’m useful.
"Marketing should not just bring traffic. It should create a clear path to revenue."
Shan Ali Lashari
Performance Marketing & Growth Consultant
- What I do
Two services. One outcome: profitable growth you can measure
- Service 01
Performance Marketing
I plan, launch, and optimize paid acquisition across Meta and Google, connecting every campaign to qualified leads, customers, revenue, and profit—not vanity metrics.
- Cross-channel paid media strategy
- Campaign build, testing, and continuous optimization
- CAC, ROAS, revenue, and profit-focused reporting
You can expect:
more qualified customers at a sustainable acquisition cost.
- Service 02
Revenue Lead Generation
I connect marketing, sales, customer, and financial data to show which channels, campaigns, and customers create real revenue and profit. If reporting is fragmented or decisions rely only on platform ROAS, this creates one decision-ready view.
- Marketing, sales, and revenue data integration
- CAC, LTV, payback, and contribution-profit analysis
- Executive dashboards and decision-ready growth insights
You can expect:
clear evidence of what to scale, fix, or stop.
- Selected work
Proof, not decoration.
A look at what happens when spend meets a real revenue system. Click any study for the full breakdown.
- Featured · SaaS
Northpeak: 38% lower cost-per-lead while tripling volume
Client
Northpeak — B2B SaaS platform
Challenge
Rising ad costs and leads that never converted to demos.
Strategy
Rebuilt targeting, offer, and a 4-stage qualification funnel.
−38%
Cost per lead
3.1x
Qualified pipeline
$1.8M
New revenue
- FEATURED
- GOOGLE ADS
Fitness retreat: 188 conversions generated at a $42 CPA
Challenge: Generate consistent booking demand while controlling acquisition costs.
Strategy: Combined high-intent Search and Performance Max campaigns using conversion-focused bidding.
- FEATURED
- GOOGLE ADS
Multech LLC: 49.99% conversion rate from Google Search
Challenge: Scale high-intent lead generation while maintaining efficient traffic costs.
Strategy: Optimized Search targeting, keyword intent and conversion-focused bidding using Target CPA.
- FEATURED
- GOOGLE ADS
Presto Autoškola: 4.84K conversions generated at €3.30 CPA
Challenge: Drive consistent learner enquiries while controlling acquisition costs.
Strategy: Segmented Search campaigns by location and service, supported by conversion-focused Target CPA bidding.
- Client words
The people who bet on the system.
- Field notes
Playbooks worth stealing.
- Meta Ads & Google Ads
- Ad Profitability
- Revenue Intelligence
- The growth letter
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